Print & Digital Ads
2025 IFPC
Dairy House
Dairy House is International Food Products Corporation’s (IFPC) brand focusing on dairy products. Ads for Dairy House are developed and featured in B2B dairy magazines.
The Goal
The goal of this project was to create a template for IFPC’s 2025 digital and print ads. Copy from previous years’ ads was significantly reduced to allow for clear and simple messaging, while allowing the viewer to quickly see the CTA with important information about upcoming trade shows.
The Timeline
2 weeks (Sketching, initial mockups & first-round reviews, revisions, then final review)
The Must-haves
Employees (Family-owned business), playful feel, ingredient imagery, logos + taglines, branded wave
Stakeholders
CEO, General Manger, Sales Directors, & Marketing director
The Challenges
One of the biggest challenges was making sure information (such as photos or text) could easily be switched out without altering the layout significantly. The prior year’s ads (2024) had relied on an entire background photo which required switching out components of the photos while making sure the layout was still cohesive.
Another challenge was adjusting the colors to fit not just for IFPC but the brand included under the IFPC family, Dairy House. Making sure the contrast and color prominence still functioned within a different branding style proved to be initially difficult.
While most of the IFPC ads are static, there are animated gif ads that are also created. The difficulty here was making sure the ad was fun and interesting while remaining completely cohesive with the static versions.