Logo DeSign
Lumi Talent aims to help companies “get, grow, and keep good people”. This sentiment is reflected within the logo's tree imagery. While an organization may be well established within a community, the conditions must be right for continued prosperity. The blossoming tree represents this growth and resilience that is possible with Lumi Talent.
Sketches &
Lo-fi Mockups
Initial word associations
Reinforce (Lumi helps non-profit and educational organizations build and maintain the foundation of its business): Stitching, Thread, Durable
Grow: Bloom, Blossom, Nature, Rooted
Just Write About IT
Getting pen to paper and beginning the writing process is difficult for many people, but it doesn't have to be. Just Write About It helps its customers write compelling narratives.
This logo utilizes the inspiring, reliable, and elegant pen nib design that has moved ideas and creative pursuits for centuries to convey the writing expertise of Just Write About It.
Sketches &
Lo-fi Mockups
Project Challenges
Initial word associations
Nib, Pen, Flow
The client emphasized the need for play within the first round of reviews. Following that feedback, I worked more out adjusting font and varying line width.
Logo Re-fresh
The refreshed logo brings a clean, updated look while maintaining strong brand recognition. Special consideration was given to integrating all sister company logos, creating a unified and consistent visual presence across the organization.
Lo-fi Mockups
Challenges
Initial word associations
Globe, World-wide, Agriculture
There were multiple stakeholders that had conflicting opinions during the review process. This made for difficult conversations around the use of the logo and goals going forward.
The company has a total of five sister companies, and it was required that each company logo be included within the logo re-fresh.